Posts tagged as:

dad bloggers

3 Blogging Lessons from Parenting Bloggers

by · January 24, 2013

I have a confession to make. I’m jealous of parenting bloggers. There, I said it.  I’ve been thinking this for years but I’ve never actually said it. You, my friends, are hearing my confession for the first time.

I’m so envious of the way some parenting bloggers, including many friends of mine, so beautifully document their lives and those of their children.  It takes a rare person to open up their lives at the level that the best parenting bloggers do – when they bare it all (or almost all) and tell amazing stories through their words and pictures.  These bloggers are chronicling their kids’ lives and they’ll have those stories forever; here I am, just another marketing blogger.  (P.S. Click the links in this paragraph for just a few of my favorite parenting bloggers.)

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The Decline of Blogs (and How PR Can Help Avoid It)

by · March 9, 2012

I returned from the Blissdom blogger conference about 10 days ago and am off to Dad 2.0 Summit this week. There’s a lot of blogger love happening out there, and it’s wonderful to be in the middle of it, helping to connect brands and bloggers in creative and fruitful ways.

Lately, though, I’ve been coming home from parenting/lifestyle blogger conferences both inspired and dismayed. There are some really cool ways in which brands are engaging with these bloggers, and some of those efforts come through at blogger conferences. For example, at Blissdom, ConAgra launched their Child Hunger Ends Here campaign, encouraging bloggers to add the hashtag #childhunger to their tweets to donate one meal per tweet sent during the conference. The hashtag was flying and 20,000 meals were donated, with ConAgra matching to get to a total of 40,000 meals. Bloggers for a cause … I love it.

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