Last November’s Beam Racing Baja Twitter Tracker was fun, innovative and interesting. It was one of the first uses of the popular social media tool to provide coverage of and communication about a sporting event, at least in an official way. Proudly, the social media thinking didn’t stop there for Robby Gordon Motorsports.

Tomorrow marks the beginning of the Dakar Rally, a three-week endurance off-road race tracing its course from Lisbon, Portugal to Dakar, Senegal. Robby Gordon became the first American to win a stage in the Dakar Rally last year. He’s hoping to become the first to win the whole thing this time around.