This is the third and final post in a 3 part series which takes a deep look into the maturation of the social listening market. In Part 1, I discussed the value of balancing pushing content versus pulling data to garner insight. I also introduced the concept of the 4 pillars of social listening: Features, Content, Accuracy and Infrastructure. In Part 2, I shared how these 4 pillars applied to the development of the listening market and how you can use this information to make decisions for your organization. Today I will share with you some questions to ask a potential social media listening partner as well as arm you with information to move your organization forward.