In order to tap into the true potential of social media, businesses will have to make a cultural investment – and begin the process of evolving into social organizations. This integration of social communication within/across organizational ecosystems is becoming a more tangible possibly as companies and non-profits begin to embrace emerging technology while developing more strategic approaches to social media.
The Book
No Bullshit Social Media
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.
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“Jason and Erik are the real deal: They blend heartfelt sincerity with technical know-how and experience. This book gives you a lot to chew on, and if you let it, gives you a serious step up on your competition.”
— Chris Brogan, Best-Selling Author of Trust Agents.
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