Deb Schultz

There might be a social post later, but the “Self-Replicating Awesomeness, The Marketing Of No Marketing,” session is worth a post of its own. In my opinion, six of the top social media and community building minds on the planet were panelists. There’s too much knowledge there to just mention it.

Stowe Boyd and I joined up with Kristie Wells to go to the session, which was weird since it featured her husband, Chris Heuer, along with Jeremiah Owyang, Hugh MacLeod, Deb Schultz and Tara Hunt and moderated by David Parmet. The framework for the conversation was to find out how to market into a community without being overbearing like traditional advertising and how to build community around a product.

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