David Finch

At some point in our engagement in the social media space we step out on a limb and push the buttons of those within the community. The push back of the community can be unbearable if you are not prepared.

It begins as a brilliant idea that sparks an emotional response. These emotions ignite a fire that spreads throughout the community.  With a comment on a blog, a stream of Twitter messages and even a video reply on YouTube the fires rage to what you thought was a good idea. Your good idea backfires and now you have to deal with the consequences of what happens when good ideas go astray.