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How Net Promoter Can Revolutionize Your Digital Marketing

by · March 5, 2013

Net Promoter is a simple methodology of asking prospects or customers how likely they are to recommend you. It is one tiny question that can have a tremendous impact on your business success. It may seem frilly or like another stupid customer satisfaction survey, but it can be game changing for companies who use it strategically to help make better business decisions.


Six Steps For Dealing With Detractors

by · July 6, 2010

Dealing with detractors is perhaps one of the biggest pain points for companies just starting and even well entrenched in social media marketing. “What if someone says something bad about our company?” is often asked by brand managers, executives and more when opening their websites or even Facebook pages to conversations and interactions with consumers.