digital marketing

Take a good look around you – the walls between editorial and advertising have finally crumbled. In the old analog era, it was very easy to differentiate between “content” and “advertising.” But in the digital...read more

Now that video has taken over the Internet, it’s perhaps not surprising that brands and small business owners are constantly looking for new ways to use YouTube as part of their overall digital marketing campaign....read more

The use of data has always played a role in helping to map out new digital marketing campaigns. What has changed now, however, is the increasing robustness of the tools and technologies used to analyze...read more

Deploying social media as part of your overall digital marketing mix can be an important way to build brand awareness, attract new customers, and sell more products. However, every now and then, a few tweaks might...read more

When most digital marketers hear the terms “artificial intelligence” or “machine learning,” they naturally think of Hollywood films about super-intelligent robots or computers powered by AI. As a result, they might assume AI couldn’t possibly...read more

The really exciting part about artificial intelligence (AI) is that it is finally moving from being just some kind of fantastic sci-fi premise (super-intelligent robots!) to becoming a real, practical technology that digital marketers can actually use....read more