Posts tagged as:

digital marketing agency

Defining What You Are, And Are Not

by · February 17, 2014

The Achille’s Heel of agencies is they often don’t know how to say, “no.” Clients ask them if they can launch a website. Yes! Can they write a speech? Yes! Can they manage a text campaign? Yes! Can they wrap a tour bus? Yes!

The problem is that more often than not, the correct answer an agency should give is, “no.” While there’s nothing wrong with finding a suitable vendor or third party to help the client, most agencies fear appearing incapable of anything, so they say, “yes!” and figure out how later.

6 comments

Transforming into the Digital Marketing Agency of the Future

by · June 11, 2013

As digital marketing has continued to become a powerhouse in the marketing tool belt it has required agencies to consider how they can best serve the needs of the brands they serve. We’ve seen agencies slap social media on their list of services with little true expertise. Now we are seeing agencies slap content marketing on their list of services as it has become the new cool that everyone is all the rage about. This is a natural progression of service offerings and frankly agencies have to figure out how to provide these services because their clients are starting to demand them. We’ve seen transformation in the traditional full-service agency as well as a resurgence for boutique digital marketing and social media firms. But is that enough? The report “The Digital Marketing Agency of the Future”┬áreleased today by Skyword argues that it isn’t even close to enough. They took the insights of 16 innovative agency leaders and created a forward thinking view of what tomorrow’s digital agency needs to look like.

11 comments

Social Media Explorer Merges With Full Frontal ROI To Form SME Digital

by · May 21, 2012

I’m proud to tell everyone that two of your regular writers here, me and Nichole Kelly, have decided to merge our companies to form a new digital marketing agency. It will be a division of Social Media Explorer called SME Digital. Nichole is now the president of our new effort to combine forces. We’d love to talk to you about how we can help your company with strategy and implementation of social media and digital marketing to produce measures that connect with the three things that matter: sales, revenue and cost.

For the official company word, visit our release on PitchEngine.

33 comments