Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.
Forrester Research has released a new report forecasting interactive marketing spend in the U.S. for the next five years. The report, authored by Shar VanBoskirk, is available in its entirety on the Forrester Research website.
The report details how certain industries currently spend, and projects how they will spend, on interactive marketing. It also offers some interesting insights for businesses trying to ensure they are either catching, or keeping up with the Joneses. VanBoskirk talks more about it on the Forrester Research blog for Interactive Marketing Professionals.
Current Interactive Marketing Spend - Courtesy of Forrester Research, Inc. (Click for larger version)
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