digital measurement
by Morgan Lucas">Morgan Lucas
February 10, 2015
Ultimately, a deep-dive report measures changes in customer behavior, consideration, and conversion. Metrics are chosen in order to answer why changes are occurring. There are many valuable insights to be had from these reports that...read more
May 12, 2010
Note: In another of our periodic visits to various public relations firms and agencies, I asked Don Bartholomew, vice president, digital research at Fleishman Hillard, to share some of his thoughts, and his firm’s approach to...read more