By Jason Falls and Geoff Livingston (Posted simultaneously on The Buzz Bin)The following chart from eMarketer.com shows a Burst Media survey indicating the best source for automotive information according to U.S. in-market internet users in December.
The most trusted place? Websites that other than an automobile company’s site (and blog). Thirty-nine percent — much higher than even the 14 percent of friends and family — said they go to automotive websites to find out information about cars and trucks. Certainly Consumer Reports might be included in that array. Auto company websites came in fourth place at just over nine percent.
{ 5 comments }
Sign Up
Subscribe
Follow