Digital Snippets

The social media press release is one of my favorite topics. When Maggie Fox, Collin Douma and the crew at Social Media Group released Digital Snippets (TM) back in December, the SMPR became a frequently discussed topic again after a few months of dormancy. The end result of that flurry of interest has been the recent news that the International Association of Business Communicators (IABC) is leading the charges to try and standardize a format.

I met up with Maggie and Collin at South by Southwest (SXSW) last week to chat about Digital Snippets, SMPRs, the IABC and more.

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