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Doe Anderson

Reinventing Doe Interactive

by Jason Falls · December 16, 2008

A few weeks ago, I told you of a new challenge for me with Doe-Anderson and that I would be hiring a few folks to help me tackle my role as Director of Interactive and On-Line Communications. Yesterday, two of the four posted positions were officially filled.

On the social media front, I’m excited to welcome David Finch to the team. A friend and fellow Social Media Club Louisville board member, David is an established blogger and thinker in the social media space, has a sharp mind and an astute business sense and happens to be pretty darn good at driving traffic to websites, too.

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Letting The Kat Out Of The Bag

by Jason Falls · May 26, 2008

On April 23, I offered a job posting here on the blog. Doe-Anderson‘s social media activity has grown to the point that we need more hands on deck. We’ve come quite a ways from last summer when one client said they wanted some additional thinking for their online efforts. Now we have a small staple of clients asking for that same thinking and we’re bringing social media strategies to the table where it makes sense for clients, current and potential.

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Do You Want A Social Media Job? I’m Hiring.

by Jason Falls · April 23, 2008

Help Wanted

NOTE: This position has now be filled. Thank you for reading and for your interest. If we hire in social media again, we’ll post another entry. Just in case, subscribe to our feed!

Early in 2007, a singular client came to Doe-Anderson asking for guidance in the social web. Since that time, almost all of our clients have either expressed interest, or expressly ordered up social media thinking. Not to mention we’ve added a few new clients to the fold based primarily on our social media capabilities.

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The New Old Doe-Anderson Emerges

by Jason Falls · March 5, 2008

Forgive the self-promotional tone of this, but I have a story to tell about where I work.

Doe Anderson logoIn January of 2007, Todd Spencer was named successor to Dave Wilkins as CEO of Doe Anderson. Spencer, who still hasn’t turned 40, worked his way up from an account manager (I’ll go out on a limb and report junior account manager) to president and chief executive officer of the company over the last 15 years or so. His marketing acumen is why. The guy is just brilliant. And I’m not saying that because he’s my boss. (Okay, maybe a little bit.)

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How Many Agencies Claimed They’re “Connected” This Week?

by Jason Falls · February 14, 2008

Because I’m one of few advertising agency folks playing vocally in the social media space, several friends have asked for my reaction to Forrester’s “The Connected Agency” report released Friday. I’ve also had a few ask what I thought about Jeremiah Owyang’s ear-flipping of the agency world with his post on Sunday.

My reaction? I’m surprised Jeremiah didn’t link to the Forrester report.

The Connected Agency cover pageLet’s be frank. There are a lot of people out there who don’t trust us in the agency world. Mary Beth Kemp and Peter Kim’s report pointed out that one advertising director at a high-tech firm called agencies, “a necessary evil.” They say we’re all stuck in the mass media world, focused on above-the-line execution and out of touch with consumers.

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Effective Marketing Step One: Get To Know Your Client

by Jason Falls · October 11, 2007

A friend of mine told me once that the problem with advertising folks is that they transfer demographic thinking to their clients. He said something along the lines of:

“Advertising has always been putting the general public in buckets. Women 25-34 this and men 35-55 that. Advertisers put us in buckets, too. They do some quick demographic research on my target consumer and think they know my business. They throw out some slick, fancy artwork with clever words on it and think I’m impressed.”

His chief complaint was the agencies he’d dealt with failed to accomplish what smart agencies consider perhaps the most important step: getting to know the client.

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Doe Anderson Explores Social Media

by Todd Spencer · September 14, 2007

We’ve been taking social media ideas to our clients for a long time now, but only recently have they started to see that social media is not a fad, it’s way of life. Experts estimate that consumers are being bombarded with over 5,000 commercial messages every day. The brands that discover appropriate ways to connect with their consumers through social media, a place where today’s consumers are most comfortable, are brands that will succeed over the long haul.

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