On April 23, I offered a job posting here on the blog. Doe-Anderson’s social media activity has grown to the point that we need more hands on deck. We’ve come quite a ways from last summer when one client said they wanted some additional thinking for their online efforts. Now we have a small staple [...]

NOTE: This position has now be filled. Thank you for reading and for your interest. If we hire in social media again, we’ll post another entry. Just in case, subscribe to our feed!
Early in 2007, a singular client came to Doe-Anderson asking for guidance in the social web. Since that time, almost all of our [...]

Forgive the self-promotional tone of this, but I have a story to tell about where I work.
In January of 2007, Todd Spencer was named successor to Dave Wilkins as CEO of Doe Anderson. Spencer, who still hasn’t turned 40, worked his way up from an account manager (I’ll go out on a limb and report [...]

Because I’m one of few advertising agency folks playing vocally in the social media space, several friends have asked for my reaction to Forrester’s “The Connected Agency” report released Friday. I’ve also had a few ask what I thought about Jeremiah Owyang’s ear-flipping of the agency world with his post on Sunday.
My reaction? I’m surprised [...]

A friend of mine told me once that the problem with advertising folks is that they transfer demographic thinking to their clients. He said something along the lines of:
“Advertising has always been putting the general public in buckets. Women 25-34 this and men 35-55 that. Advertisers put us in buckets, too. They do some [...]