A friend of mine told me once that the problem with advertising folks is that they transfer demographic thinking to their clients. He said something along the lines of:
“Advertising has always been putting the general public in buckets. Women 25-34 this and men 35-55 that. Advertisers put us in buckets, too. They do some [...]

We’ve been taking social media ideas to our clients for a long time now, but only recently have they started to see that social media is not a fad, it’s way of life. Experts estimate that consumers are being bombarded with over 5,000 commercial messages every day. The brands that discover appropriate ways [...]