don draper

Marketers cause unhappiness.

Really, when you strip it down to bare essentials, that’s our job: to make consumers unhappy with what they currently have, so they’ll buy what we’re selling.

I don’t like this much. I never have.

(BTW, this is Kat writing.  Invariably, people assume it’s Jason, being that it’s his blog—anyway, moving on…) While my career has been what could charitably be called “eclectic,” marketing—more specifically writing marketing copy—has been a big chunk of what I do for nearly 20 years now. My first job out of high school involved writing radio copy at a 250-watt radio station at age 18, and I’ll be 36 this year.

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