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Are We Moving into an OnDemand Economy?

by · September 3, 2013

In everything we do, it seems like we want to be able to get it right then in that moment, without waiting a second.  As consumer minds are scattered between a litany of things that need to be done and time is quickly becoming one of our most valuable assets, immediate gratification is a necessity.  Between running the kids here and there, to balancing job responsibilities, it seems the list of things that need to be done never ends. In between that massive to-do list is our desire to escape the madness and consume entertainment. We’re too busy to be expected to be in front of the TV at the exact moment a TV show is playing. Instead we look for our favorite programs when we want them, on our schedule.


Everything isn’t a nail.

by · January 11, 2013

“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” – Abraham Maslow

In the last year, I’ve moved from a multidisciplinary web agency to a small consultancy to a huge eCommerce retailer. In each of these business environments, I’ve noticed how discipline bias can show up in different ways to reduce the effectiveness of any business’ marketing efforts.