In everything we do, it seems like we want to be able to get it right then in that moment, without waiting a second. As consumer minds are scattered between a litany of things that need to be done and time is quickly becoming one of our most valuable assets, immediate gratification is a necessity. Between running the kids here and there, to balancing job responsibilities, it seems the list of things that need to be done never ends. In between that massive to-do list is our desire to escape the madness and consume entertainment. We’re too busy to be expected to be in front of the TV at the exact moment a TV show is playing. Instead we look for our favorite programs when we want them, on our schedule.