In February, Facebook announced to the world that, on average, only 16 percent of a brand’s fans actually see each post. The company then conveniently introduced a way to increase the number: By purchasing sponsored stories and ads. And at that point, the last bastion of reasonable people not skeptical that Facebook was evil, came over to the good side.
Okay, not the last bastion … Mashable and Techcrunch still suck up to the Zuck, but can you blame them? They think journalism is reprinting whatever the Facebook PR folks tell them to be true.
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If Facebook Comments Are Gold, Here’s How To Dig For More
by Ilana Rabinowitz · May 4, 2011
Imagine that you are standing at the podium in front of a large audience who purchased tickets to see you. After speaking for a while, you start to see their eyes glazing over. You are not connecting with them. As their attention wanders, you see people start to filter out of the room. Eventually, you find yourself speaking to a room where the seats are half empty.