edison research

Learning curves as steep as a wall. The impact of technology, especially the social tools, are changing the landscape of our lives, communities and commerce.  There is no doubt that the digital era is significantly...read more

Over 250 professionals have ventured to Minneapolis for this week’s most trending event in social media and digital marketing. Minneapolis, home to many of the country’s iconic brands including 3M, Target, General Mills, Ameriprise Financial...read more

Does anyone else feel like Facebook is making it really difficult for brands to be successful? Or do you feel like Facebook is on your side? Personally, I feel like Facebook has become disconnected from...read more

Edison Research's social media survey of user behavior, The Social Habit, is out for 2012.

The tubes were buzzing yesterday about Twitter’s new round of funding from Kleiner Perkins, whose $200 million dollar investment brings Twitter’s total valuation to around $3.7 billion. As someone who has been involved with VC...read more

New research released today by Edison Research and Arbitron tracking three years of data and surveys related to Twitter use further solidifies the notion that the social media world is far different from reality. “Twitter...read more