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edison research

Will Twitter Cross The Chasm?

by · December 17, 2010

The tubes were buzzing yesterday about Twitter’s new round of funding from Kleiner Perkins, whose $200 million dollar investment brings Twitter’s total valuation to around $3.7 billion. As someone who has been involved with VC investment before, I can tell you that while the valuation is very exciting, the hard part is this – finding the best way to spend that $200 million wisely. Longtime Twitter users will no doubt point to investments in infrastructure, data mining or development tools, but after looking at a year’s worth of statistics on Twitter, they have a more pressing need – acquiring users.

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More Proof The Echo Chamber And Reality Aren’t Related

by · April 29, 2010

New research released today by Edison Research and Arbitron tracking three years of data and surveys related to Twitter use further solidifies the notion that the social media world is far different from reality. “Twitter Usage In America: 2010” shows that while 87 percent of Americans are aware of the microblogging site, only seven percent actually use it. For comparison’s sake, Facebook’s awareness rate is at 88 percent. Usage? 41 percent.

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