I bet you thought I was going to write about analytics and content strategy again, didn’t you? Or possibly a further discussion of data supported content decisions. Nope! This week, we’re going a different direction. Ultimately, my goal here isn’t to get content specialists to stop worrying and learn to love spreadsheets. It’s to get you to step back and look at your content from a big-picture perspective. Sometimes that means looking at objective data sources like Google Analytics and Webmaster Tools. But sometimes, it means looking at more subjective tools. Like for instance, storyboards and plot outline diagrams.