The internet has democratized education and businesses should take notice.  You are in business because you have some area of expertise.  Sharing your expertise is a way to help you build your brand and provide value. By using a combination of digital and offline tools, business can take advantage of the opportunity to add teaching to the marketing mix.

I’ve been reading The Education of Millionaires, a book by Michael Ellsberg that proposes that the best investment in education is one that offers lifelong, relevant knowledge that will make you financially successful.  He urges people to find mentors and experts to teach the skills they need, rather than investing six figures in a traditional college education that is unlikely to contribute to their ability to earn a living.