Okay, confession time: Â I’m secretly a David Allen/GTD groupie.
I discovered Allen’s stuff several years ago, when I was the in-house marketing person at a large regional commercial construction company. Â As basically a one-person marketing department, I had to juggle a lot of different priorities and tasks, and my workday was really unpredictable. Â One day I might be editing video for the annual Christmas party, the next I might be writing radio copy or designing a print advertisement, and later that afternoon I’d be wrestling with nailing down invitations, RSVPs and other details for a customer appreciation golf outing (or acting as the “drink cart girl” at the same).
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.





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