I probably don’t talk enough about the power and effectiveness of email marketing here. I should do that more often. More and more with clients I find myself recommending email marketing strategies and for a lot of reasons.

The main reason I believe in email and email marketing is that real people still use email as their primary communications method. And by real people, I mean those outside the social media echo chamber. I wax poetic on the subject today over at the Blue Sky Factory blog. For more of my thoughts, pay them a visit.