When you’re planning to build a new blog or an online business, creating a sizeable subscriber base should be one of the first things on your mind. With people on your mailing list, you can work on building relationships and converting subscribers into buyers. Some marketers believe that email lists are not as important as they were a few years ago because of Facebook.
But the stats suggest otherwise.
- In the last year, 66% of all US consumers below 15 years of age made a purchase because of an email.
- 91% of consumers check their email at least once a day.
- 64% of decision makers read their emails via mobile.
- Over 70% of mobile purchasing decisions are influenced by email.