Editor’s Note: Today’s post comes all the way from the UK via our friend, Michael Truby, Outreach Executive for Oxford based SEO company SEOptimise.
As a marketer striving to make your mark in this competitive world, you’re probably constantly looking for solutions to help you devise the most innovative marketing program. One that is also quick, has greater reach, and lowers cost would make great business sense too. As such, using the web to reach customers has become central to modern marketing. Within this online world, email marketing and more recently social media are two tools that have emerged as ones wielding considerable power and influence over customers.