Posts tagged as:

Email Marketing

Death to Bot Talk: Tips On Voice In Writing For The Web

by Jason Falls · January 26, 2012

Editor’s Note: This is a guest post by Suzanne Norman, director of brand at Emma, an email marketing and communications company.

The bot problem

Let’s face it: most companies write marketing copy for the web and email that reads like it was written by a robot.

And nobody likes bots. (See: spambots, twitbots, fembots, that 80s movie with Emilio Estevez where all the semi-trucks come to life.)

photo by davedehetre

I spot this kind of writing all the time in email marketing campaigns — that’s the realm I work in — but it’s just as rampant in every other digital medium.

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Deep Thoughts On Email Marketing

by Jason Falls · January 9, 2012

The one aspect of digital marketing that everyone seems to point toward as the most reliable for delivering returns on everything from engagement to leads to sales is email marketing. As Jason Keath pointed out here last week, email marketing is far more than a newsletter or a coupon. And businesses that succeed in digital marketing typically have email marketing at the core of what they do.

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Crafting Holiday Emails

by Jason Falls · November 29, 2011

Editor’s Note: Today’s post is a guest entry from Molly Niendorf, content and social media manager for Emma, Social Media Explorer’s email marketing provider.

Oh, it’s almost December? You don’t say.

If you’re anything like me, this time of year is a whirlwind of deadlines and needs and responsibilities, and it can all feel a bit, well, un-festive. There’s nothing worse than thinking, Oh, shoot, I’ve got to send holiday emails to my customers on top of everything else I have to do? When framed as just another in a long list of tasks, crafting holiday emails can feel downright frightful.

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What You Should Know About Email Delivery

by Jason Falls · October 25, 2011

Editor’s Note: Today’s post is our monthly visit from a member of the Emma team. Emma is the email marketing provider for Social Media Explorer. Today’s post is from Art Quantstom of the Emma Delivery Team.

Technology adapts and improves at a dizzying rate, and if you neglect to pay attention for a moment, it seems you miss something really important. In some ways, this perfectly outlines what has happened with commercially sent email. Email Service Providers (ESPs) like Emma — businesses built in large part upon the service of simplifying the email process — take care of almost everything when it comes to delivering your emails, and it’s easy to take that for granted. But should you?

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Email Is Not Dead

by Jason Falls · September 29, 2011

Anytime you need a good pep talk about email marketing, DJ Waldow is your man. Heck, any time you need a good pep talk about anything, he’s probably got your back. DJ Waldow will bring his considerable brilliance to the Awareness Exploring Social Media Business Summit on Oct. 17 in Boston, Mass. Tickets are still available! Reserve your spot now!

I caught up with DJ a while back in Chicago to chat a bit about email marketing and what he’ll be talking about in Boston. Among the topics we discussed as the question of whether or not email is dead. I think you’ll love his answer!

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An Email Marketing Makeover

by Jason Falls · September 26, 2011

Editor’s Note: Today’s guest post is written by Megan Feltes, a sales associate at Emma, an email marketing platform which is now the one we use here at SocialMediaExplorer!

I’ve brought you here today because I care about your email marketing.

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RedEApp Offers First Look At Consumer Inbox

by Jason Falls · September 12, 2011

Can you imagine when all the great ideas for marketing and technology converge into a handful of networks, platforms and applications that make the consumer experience incredibly easy? While I’m skeptical that utopia is really possible in a capitalistic society, we seem to incrementally inching closer to that perhaps happening. While the last 10 years have been about startups and new ideas coming to market, I think the next 10 will be about those ideas consolidating together into fewer but more impactful services.

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Successful Marketing Begins With Pain Relief

by Ilana Rabinowitz · June 15, 2011

An extraordinary entry in the publishing world — a children’s book for adults — recently became a sensation, appearing out of the blue, to become the  #1 best selling book on Amazon, well before its publication date.  What’s more amazing is that the book became a best seller in spite (or maybe because) of the fact that a PDF of the book was distributed virally before it was published.

This book (even its title, Go the F*** to Sleep broke several publishing conventions) rose to the top of the charts because it recognized a universal truth and a real “pain point” of parents. It acknowledged the frustration and anger that parents feel while trying to put their kids to bed and made them feel better about it by using humor.

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