Posts tagged as:

Email Marketing

How To Build a Thriving Email List Using Facebook

by · February 16, 2015

When you’re planning to build a new blog or an online business, creating a sizeable subscriber base should be one of the first things on your mind. With people on your mailing list, you can work on building relationships and converting subscribers into buyers. Some marketers believe that email lists are not as important as they were a few years ago because of Facebook.

But the stats suggest otherwise.

  • In the last year, 66% of all US consumers below 15 years of age made a purchase because of an email.
  • 91% of consumers check their email at least once a day.
  • 64% of decision makers read their emails via mobile.
  • Over 70% of mobile purchasing decisions are influenced by email.

How to offer your ecommerce customers more paths to temptation

by · May 8, 2013

Editor’s Note: Today’s post comes all the way from the UK via our friend, Michael Truby, Outreach Executive for Oxford based SEO company SEOptimise.

As a marketer striving to make your mark in this competitive world, you’re probably constantly looking for solutions to help you devise the most innovative marketing program.  One that is also quick, has greater reach, and lowers cost would make great business sense too.  As such, using the web to reach customers has become central to modern marketing. Within this online world, email marketing and more recently social media are two tools that have emerged as ones wielding considerable power and influence over customers.


Businesses Have Something to Learn from Internet Marketers

by · February 27, 2013

For some of us the words “online marketer” makes us want to throw up in our mouth a little. Why? Because most people think of online marketers as those people who trick you into giving them your email address so they can spam you with crappy offers for things you don’t want. I’ve certainly run into my share of these. But here’s the reality. Love ‘Em or Hate ‘Em, we all have something to learn from online marketers.


Learn Email Marketing From DJ Waldow

by · December 19, 2012

Probably the best part of writing The Rebel’s Guide To Email Marketing with DJ Waldow was getting to learn more about email marketing than I probably ever cared to know. Sure, I’d been advising clients on email marketing and devising content strategies that included email marketing for some time, but to sit down with DJ and carve out a whole book about the subject was an awesome infusion of knowledge and excitement. He knows his stuff!

It turns out, you have a chance to get that kind of infusion, too!


All Positive All the Time is Positively Boring

by · December 12, 2012


Disclaimer #1: I love The Beatles. I’ve worn out every album.
Disclaimer #2: I love the Stones too. I’ve worn out the first 75 albums or so.

If you sent me to a desert island with only one of these bands’ platters, I’d pack The Beatles discography (and my luggage fees would surely be lower).

Love is all you need

The Beatles: Good Day Sunshine… Sun King… Here Comes the Sun… “Take a sad song and make it better.” Peace. Love. The Beatles may have alluded to darker themes every now and then, but you have to admit they had a fairly sunny disposition.


Want Your Digital Marketing To Win? Choose Your Words Carefully.

by · November 28, 2012

The simplest and  most important thing to know in being a good digital communicator is this:  Talk to people as if you are both human beings.

You wouldn’t think people need lessons in acting human.  But many of us assume a business façade at work. We put on our work attire, go to an office, sit in meetings and write memos or emails to customers, forgetting that we are human beings talking to other human beings.  We speak a language filled with buzzwords, clichés and acronyms that we would never use with friends.  Imagine inviting your guests to the dinner table with a statement like “please be advised that dinner is served.”


New Research Shows Email Marketing Is Not Dead

by · October 4, 2012

Note: This post originally appeared on The Social Habit. Our new research debuts with our first subscriber’s webinar unveiling exclusive, new research on the social media space, on Oct. 11. Become a subscriber now and don’t miss the deepest look at social media usage among Americans 12 and older yet.

With the advent of any new, exciting or sexy way of doing anything, the advocates for it will proclaim the old methods to be dead. The Internet was supposed to kill print. It hasn’t. Television was supposed to kill radio. It didn’t.


On The Mat And On The Web

by · August 16, 2012

Editor’s Note: This is a guest post written by Kat Amano, a project manager for the email marketing instead of professional fighting, it feels completely natural for me to draw inspiration from those who work from the mat, instead of a desk.

1 comment

Introducing The Rebel’s Guide To Email Marketing

by · May 16, 2012

If you joined DJ Waldow and me today for our 22-minute webinar on five secrets to email marketing, you learned that one of the secrets was that he and I have written a book. I’m proud to tell all of you that The Rebel’s Guide To Email Marketing is now available for pre-order on Amazon and will be in your local book stores late this summer.