Posts tagged as:

Email Marketing

Email Is Not Dead

by Jason Falls · September 29, 2011

Anytime you need a good pep talk about email marketing, DJ Waldow is your man. Heck, any time you need a good pep talk about anything, he’s probably got your back. DJ Waldow will bring his considerable brilliance to the Awareness Exploring Social Media Business Summit on Oct. 17 in Boston, Mass. Tickets are still available! Reserve your spot now!

I caught up with DJ a while back in Chicago to chat a bit about email marketing and what he’ll be talking about in Boston. Among the topics we discussed as the question of whether or not email is dead. I think you’ll love his answer!

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An Email Marketing Makeover

by Jason Falls · September 26, 2011

Editor’s Note: Today’s guest post is written by Megan Feltes, a sales associate at Emma, an email marketing platform which is now the one we use here at SocialMediaExplorer!

I’ve brought you here today because I care about your email marketing.

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4 comments

RedEApp Offers First Look At Consumer Inbox

by Jason Falls · September 12, 2011

Can you imagine when all the great ideas for marketing and technology converge into a handful of networks, platforms and applications that make the consumer experience incredibly easy? While I’m skeptical that utopia is really possible in a capitalistic society, we seem to incrementally inching closer to that perhaps happening. While the last 10 years have been about startups and new ideas coming to market, I think the next 10 will be about those ideas consolidating together into fewer but more impactful services.

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Successful Marketing Begins With Pain Relief

by Ilana Rabinowitz · June 15, 2011

An extraordinary entry in the publishing world — a children’s book for adults — recently became a sensation, appearing out of the blue, to become the  #1 best selling book on Amazon, well before its publication date.  What’s more amazing is that the book became a best seller in spite (or maybe because) of the fact that a PDF of the book was distributed virally before it was published.

This book (even its title, Go the F*** to Sleep broke several publishing conventions) rose to the top of the charts because it recognized a universal truth and a real “pain point” of parents. It acknowledged the frustration and anger that parents feel while trying to put their kids to bed and made them feel better about it by using humor.

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Waxing Poetic On Email Marketing

by Jason Falls · April 27, 2010

Email Hack
Image by Ross Mayfield via Flickr

I probably don’t talk enough about the power and effectiveness of email marketing here. I should do that more often. More and more with clients I find myself recommending email marketing strategies and for a lot of reasons.

The main reason I believe in email and email marketing is that real people still use email as their primary communications method. And by real people, I mean those outside the social media echo chamber. I wax poetic on the subject today over at the Blue Sky Factory blog. For more of my thoughts, pay them a visit.

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10 Sure-Fire Ways to Maximize Your Online Distribution Channel

by David Finch · May 29, 2009

David Finch

David Finch

It doesn’t matter what venue you choose to attend, there’s a common question that someone will be asking, “how do I get more traffic to my web site?” Which is often time followed up by the second question, “how can I make more money with my web site?”

The answer to these types of questions aren’t found hidden within the hard drive of your favorite influential blogger, but are revealed from a core of principles and disciplines. If you’re consistent in these practices, you can watch your readership grow and traffic increase.

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Is It Time To Rethink Email Marketing?

by Jason Falls · August 1, 2008

Two small cans of Spam. One is closed and the ...Image via Wikipedia

According to the Email Marketing Metrics Report from MailerMailer published early this year, the open rate for email marketing pieces stood at 13.98 percent in the second half of 2007. That number was down from 16.11 percent in the first half of the year and 17.20 percent in the last half of 2006.

MailerMailer’s analysis is of their own customers, but generally match numbers from around the web.

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