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emotion

Content Marketing: Dance Like Nobody’s Watching

by · February 5, 2013

She danced in an airport.  She was sporting red pants, a gray shirt, and ear buds pumping a jam.  She danced like no one was watching. Of course it was the baggage claim area at LAX, so there were plenty of people to watch.  Many simply ignored her, while a few were aghast, and cast glances that said as much. However, she wasn’t dancing for a couple hundred passengers awaiting luggage… she was dancing for 4.6 million YouTube watchers.  The message?  This girl has some serious confidence. The video is clearly a promotion for the lady-friendly site HelloGiggles.  It also clearly struck a nerve and went viral.  More importantly, it tells us something about creating good content:  write content like nobody’s reading and create content like nobody’s watching.

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