She danced in an airport. She was sporting red pants, a gray shirt, and ear buds pumping a jam. She danced like no one was watching. Of course it was the baggage claim area at LAX, so there were plenty of people to watch. Many simply ignored her, while a few were aghast, and cast glances that said as much. However, she wasn’t dancing for a couple hundred passengers awaiting luggage… she was dancing for 4.6 million YouTube watchers. The message? This girl has some serious confidence. The video is clearly a promotion for the lady-friendly site HelloGiggles. It also clearly struck a nerve and went viral. More importantly, it tells us something about creating good content: write content like nobody’s reading and create content like nobody’s watching.