Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.
Editor’s Note: This is a guest post by Emily Eldridge, Senior Vice President of Pure.
It’s tempting to think that employees’ online discussions about your company should be curbed. Most company policies in the modern workplace exist to protect us from lawsuits – and to ostensibly protect employees from themselves. While it’s understandable to want control over our corporate image, this fear dimishes our employees’ ability to communicate. A stronger approach is to empower our staff to be brand advocates.
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