Posts tagged as:

employment

Empowering Your Employees May Solve Your Content Problems

by · March 1, 2011

If you believe the directional flow of marketing has changed and you conclude you really do need to create branded media for your small to medium business, do you know where do you start? The task can seem pretty overwhelming. Is it a blog post, a video, a tweet, a Facebook post? The list seems endless, right?

Consensus is that you need a digital marketing strategy as you approach branded media, which is true. Expanding your digital footprint doesn’t happen without a plan and consistent action. But you also need to start to think differently about what your employees are doing each day.

25 comments

Who Runs Your Business: You Or Your Employees?

by · December 22, 2010

Who runs your business? Is it you or your employees? Which is better? Does it depend on the business?

Perhaps there is merit to both sides

This argument came up in a recent blog post discussion about keeping our business open longer hours, Want Higher Occupancy, Stay Open Longer and how, in doing so, our business increased noticeably on several basis points. The move caused a little riff from our employees as you might expect. However, in this instance I didn’t give them an option. Many of the comments we received from the post surrounded the topic of employee dissatisfaction, or perceived dissatisfaction, about extended hours in a field of work that typically closes up shop by 6 p.m. Staying open until 9 p.m. is perceived as radical.

12 comments

Why Social Media Will Not Get You A Job In A Recession

by · February 9, 2009

Jason Falls

Jason Falls

I love the optimism springing forth from the social media evangelists. It’s almost like because we have social media, none of us “insiders” have to worry about tough economic times, losing our jobs or finding new ones. I’ve got news for you. Not only have social media advocates not had enough time in most organizations to illustrate the benefits of their positions, but the classically trained marketers and executives that are making hiring and firing decisions probably think the social media bible-thumpers are nuts.

Social media might be why you don’t keep your job in a recession.

391 comments