Posts tagged as:

empowering employees

Empowering Your Employees May Solve Your Content Problems

by · March 1, 2011

If you believe the directional flow of marketing has changed and you conclude you really do need to create branded media for your small to medium business, do you know where do you start? The task can seem pretty overwhelming. Is it a blog post, a video, a tweet, a Facebook post? The list seems endless, right?

Consensus is that you need a digital marketing strategy as you approach branded media, which is true. Expanding your digital footprint doesn’t happen without a plan and consistent action. But you also need to start to think differently about what your employees are doing each day.

25 comments

Who Runs Your Business: You Or Your Employees?

by · December 22, 2010

Who runs your business? Is it you or your employees? Which is better? Does it depend on the business?

Perhaps there is merit to both sides

This argument came up in a recent blog post discussion about keeping our business open longer hours, Want Higher Occupancy, Stay Open Longer and how, in doing so, our business increased noticeably on several basis points. The move caused a little riff from our employees as you might expect. However, in this instance I didn’t give them an option. Many of the comments we received from the post surrounded the topic of employee dissatisfaction, or perceived dissatisfaction, about extended hours in a field of work that typically closes up shop by 6 p.m. Staying open until 9 p.m. is perceived as radical.

12 comments

Will Your Company Introduce Your Baristas?

by · July 26, 2010

In the past two weeks, I’ve been asked a version of the same question about four times. The questions came from decision-makers at three companies/brands and one advertising agency. The question was generally this one:

Why on Earth would we allow our employees to openly represent us online?

Yes, all you social media purists out there, there are still non-Kool-aid drinkers amongst us. In fact, 90 percent of the world is still old school about marketing and communications. Keep on Kumbaya-ing with your “l love your blog” crowd. The rest of us will do the hard work.

37 comments