Posts tagged as:

enterprise social media

Social Compliance! OMG! (The Implementation)

by Jason Falls · November 18, 2011

Editor’s Note: This is a guest post from Kevin Magee, Director of Sales at Expion, a client of Social Media Explorer.

Social and compliance might seem like two words that don’t go together, but for global organizations, maintaining a sense of order amidst the social media chaos is a must. We previously discussed the mistakes that companies need to avoid in order to “be social” – but now comes the implementation. Now, it’s time to move within the organization and get social integrated as seamlessly as possible.

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Enterprise Social Media Decision-Makers Wanted

by Jason Falls · November 17, 2011

Altimeter Group is conducting another extensive research project around social media in the enterprise or large company. They asked if I would share that information with you in order to encourage you to participate if you fit the criteria they’re looking for. It’s important for social media decision-makers like yourself to participate in research like this because the aggregate knowledge helps move the entire industry forward.

And Altimeter Group is one of the few places that publishes their research openly without charging people thousands of dollars to see the survey results. So it’s a win-win.

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Altimeter Report: Advanced Companies Still Struggle With Social Media

by Jason Falls · August 31, 2011

The Altimeter Group released a report today that has some interesting insights into how enterprise corporations are using social media marketing. Surprisingly, the “advanced” companies using social media, the report says, are still deficient in tying customer data to their product roadmap and into support systems. While these are certainly the far reaches of integrating social data into a company’s ecosystem, the fact that even the big boys don’t have it all together is an indication that social is still a bit of a riddle for us all.

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The Executive’s Guide To Enterprise Social Media Strategy: Review

by Tom Webster · February 24, 2011

Statistically speaking, most of you probably work for someone else. At some point, if you are the social media evangelist for your team, unit or company, you will have been asked this question: so, what’s this all about? Do we need to have a Twankerbook account? Answering the “should we” question is probably easy for active users of social platforms (if not, see below.) If your entreaties are successful, you’ll be rewarded with this question: “OK, I’m in. What are our next steps?”

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Five Tools To Manage Social Media For The Franchise

by Jason Falls · August 2, 2010

Managing social media content and conversations can be difficult and time consuming. You’ve got a company blog, Facebook page, Twitter account, YouTube and Picasa accounts for multimedia, perhaps do some participating on industry message boards … even for a small business, the time and effort can be overwhelming. Now imaging you have five locations, each with its own distinct need for outposts and content. Or that you’re a national brand that needs to be consistent and efficient with social media content, but you have franchisees who want their own Facebook pages.

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The Franchise And Social Media: SME-TV With Ruby Tuesday

by Jason Falls · December 11, 2009

Of the dozens or so different business structures out there, few have more challenges when it comes to social media than the franchisor-franchisee relationship. Gavin Baker, the director of social media at Ruby Tuesday, sat down with us recently to talk about the national restaurant chain’s social media efforts and challenges therein.

Ruby Tuesday And Social Media For The Franchisor from Jason Falls on Vimeo.

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Becoming A Social Business Is Your Next Big Challenge

by Jason Falls · September 7, 2009

You’re going to hear more and more people in the social media space start using the term “social business” in the coming months. It will likely replace “community building” as the corporate catch phrase of the moment. Trend setters in the industry like Charlene Li, Jeremiah Owyang, Peter Kim and random other former Forrester Research employees now cashing in are already tossing it around. It puts a prettier wrapping paper on the larger payoff for what social media thinkers do.

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The Sustainability Of Social Media

by Jason Falls · May 4, 2009

Jason Falls

Jason Falls

Rumor has it there is an advertising executive in my hometown of Louisville who, five or six years ago, said, “The Internet is a fad.” While I’m not sure if he’s changed his perspective, I wouldn’t doubt if he hasn’t. Not to put words in his mouth, but I can hear him saying, “Social Media is a fad,” in similar tones.

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