Posts tagged as:

enterprise social media

The Franchise And Social Media: SME-TV With Ruby Tuesday

December 11, 2009 · Comments

Of the dozens or so different business structures out there, few have more challenges when it comes to social media than the franchisor-franchisee relationship. Gavin Baker, the director of social media at Ruby Tuesday, sat down with us recently to talk about the national restaurant chain’s social media efforts and challenges therein.

Ruby Tuesday And Social Media For The Franchisor from Jason Falls on Vimeo.

Read More

{ 12 comments }

Becoming A Social Business Is Your Next Big Challenge

September 7, 2009

You’re going to hear more and more people in the social media space start using the term “social business” in the coming months. It will likely replace “community building” as the corporate catch phrase of the moment. Trend setters in the industry like Charlene Li, Jeremiah Owyang, Peter Kim and random other former Forrester Research [...]

Comments Keep Reading Here

The Sustainability Of Social Media

May 4, 2009

Rumor has it there is an advertising executive in my hometown of Louisville who, five or six years ago, said, “The Internet is a fad.” While I’m not sure if he’s changed his perspective, I wouldn’t doubt if he hasn’t. Not to put words in his mouth, but I can hear him saying, “Social Media [...]

Comments Keep Reading Here