Erin Esurance

Chris Kieff has a look inside the marketing campaign for Esurance on his blog, 1 Good Reason. In the post, he points out the potential for great consumer buzz created by the insurance company’s cartoon character campaign featuring Erin Esurance, the sexy super heroine you’ll likely remember of Super Bowl ads. Chris does a nice job of summarizing the potential for social media success of the campaign, noting the semi-social media friendly website, a blog and that guys like the character.

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