Posts tagged as:

ethics

Social Media Research And Privacy: Where Do You Stand?

by · March 17, 2011

Last week I was part of a neat experiment with a group of about 30 or so forward-thinking market researchers to come up with the five “hot” and five “not-so-hot” trends that will affect our industry over the next few years. The goal was for all of us to publish our posts at roughly the same time (I say “roughly,” because I was late :) ) and see where we all agreed and disagreed. Here were mine, in case you are interested. Fellow market researcher Tom Anderson (who organized the event) produced these word clouds to represent the hot and not-hot posts; if you can tell the difference between them, you’re a frickin’ genius.

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Why Social Media Demands Professional Ethics

by · August 31, 2009

I received an email not too long ago from a professional colleague. It was a private email asking me to do them a favor. It was written rather tersely and almost demanded that I adhere to their request. The more I thought about it, the more it saddened me that their outward persona via their blog, Twitter channel and so on was upstanding and respectable, but just a ruse to disguise someone so manipulative and greedy.

Undecided by bertiemabootoo on Flickr

Undecided by bertiemabootoo on Flickr

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The Ethics, Or Lack Thereof, Of Ghost Blogging

by · August 21, 2009

Blogging for Cats
Image by Vicki’s Pics via Flickr

“What do you think about ghost blogging?”

It was a simple question from someone in the crowd for a recent talk I gave. I answered honestly, but carefully. It didn’t matter. I was essentially speaking to a room which included 10-20 people who currently get paid to blog for people or companies as those people or companies. Unless I said I have no problem with it, I was doomed.

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New Book On Blogging Pushing Ethical Standards For Bloggers

by · September 24, 2008

When One Nation Under Blog by David Wallace comes out next month, the national publicity push, catchy marketing gimmicks that pose questions like, “Will bloggers decide our next president?” will probably sell a few copies during election season. With blogging still a relatively new and hot topic to the mainstream and political blogs constantly making the news because of breaking scandal stories and scoops on traditional media, people will probably buy this book.

Its framework is a call to action for bloggers to adhere to a code of ethics – 15 items Wallace suggests in the subtext of each chapter heading. They are solid proposals and serve as a nice framework for the discussion of a formalized standard for bloggers.

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Pay-Per-Tweet: An Experiment In Twitter-nomics

by · March 26, 2008

I joked via Twitter Sunday evening that my 2,000th tweet (Yes, that’s what we call it and yes, it’s ridiculous.) was upcoming and for a mere $5.00 sent to my PayPal account, I would pimp your wares. Part of the reason I use Twitter is to bring a smile to people’s faces with my odd-ball sense of humor sometimes, so I figured I’d get a laugh or two.

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Can Search Marketers Grow Up?

by · February 5, 2008

Michael Martinez boldly goes where search marketers have always been afraid to go in his post from Monday. “Why SEO Collective Wisdom Lacks Credibility” is a passionate, well-though essay on search marketers, what they are and what they should be. In it, Martinez questions the truth in self-proclaimed SEO experts, points out the field has too many followers and little, if any, leaders and states in a comment follow-up to the piece that, “It’s way past time the SEO community take a long, hard look at itself and started growing up.”

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How To Improve Blogs In 4 Easy Steps

by · November 16, 2007

When I was eight I wrote an essay, certainly for some fascist language arts teacher, which I began with the phrase, “I was born at an early age …” I thought it witty. She thought it C-level work, the grade not professional rank, and it’s a good thing, too. If I’d gotten praise for my smart-aleck-ness early on, it may not have developed into a full-blown case of smart-assism, something of which I’m very proud.

I’m Typing It was then I knew I wanted to write for a living. While I wasn’t sure exactly what I would write or for whom, or even if it would be any good, crafting wordiness into indecipherable babble would be a major part of my life’s calling.

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