Posts tagged as:

ethics

I received an email not too long ago from a professional colleague. It was a private email asking me to do them a favor. It was written rather tersely and almost demanded that I adhere to their request. The more I thought about it, the more it saddened me that their outward persona via their blog, Twitter channel and so on was upstanding and respectable, but just a ruse to disguise someone so manipulative and greedy.

Undecided by bertiemabootoo on Flickr

Undecided by bertiemabootoo on Flickr

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The Ethics, Or Lack Thereof, Of Ghost Blogging

August 21, 2009

Image by Vicki’s Pics via Flickr

“What do you think about ghost blogging?”
It was a simple question from someone in the crowd for a recent talk I gave. I answered honestly, but carefully. It didn’t matter. I was essentially speaking to a room which included 10-20 people who currently get paid to blog for people or [...]

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New Book On Blogging Pushing Ethical Standards For Bloggers

September 24, 2008

When One Nation Under Blog by David Wallace comes out next month, the national publicity push, catchy marketing gimmicks that pose questions like, “Will bloggers decide our next president?” will probably sell a few copies during election season. With blogging still a relatively new and hot topic to the mainstream and political blogs constantly making [...]

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Pay-Per-Tweet: An Experiment In Twitter-nomics

March 26, 2008

I joked via Twitter Sunday evening that my 2,000th tweet (Yes, that’s what we call it and yes, it’s ridiculous.) was upcoming and for a mere $5.00 sent to my PayPal account, I would pimp your wares. Part of the reason I use Twitter is to bring a smile to people’s faces with my odd-ball [...]

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Can Search Marketers Grow Up?

February 5, 2008

Michael Martinez boldly goes where search marketers have always been afraid to go in his post from Monday. “Why SEO Collective Wisdom Lacks Credibility” is a passionate, well-though essay on search marketers, what they are and what they should be. In it, Martinez questions the truth in self-proclaimed SEO experts, points out the field has [...]

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How To Improve Blogs In 4 Easy Steps

November 16, 2007

When I was eight I wrote an essay, certainly for some fascist language arts teacher, which I began with the phrase, “I was born at an early age …” I thought it witty. She thought it C-level work, the grade not professional rank, and it’s a good thing, too. If I’d gotten praise for my [...]

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