Last week I was part of a neat experiment with a group of about 30 or so forward-thinking market researchers to come up with the five “hot” and five “not-so-hot” trends that will affect our industry over the next few years. The goal was for all of us to publish our posts at roughly the same time (I say “roughly,” because I was late
) and see where we all agreed and disagreed. Here were mine, in case you are interested. Fellow market researcher Tom Anderson (who organized the event) produced these word clouds to represent the hot and not-hot posts; if you can tell the difference between them, you’re a frickin’ genius.
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