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Etsy

Will Social Media As We Know It Be Enough?

by · March 21, 2013

I had the misfortune of being home sick last week and watched daytime T.V.  for the first time in years.  Barely able to change the channel, I watched a lot of commercials. What I noticed was a trend in focusing on personal service and hand-crafted products.

The Personal Touch Is More Important Than Ever

Commercials for the Discover Card had the message that when you call, a human being will answer the phone.  And that person will talk to you in a way that feels like you are being talked to by someone who is like you.  Over several different Discover ads, the main character was a completely different demographic, and in each one, the customer service rep on the other end of the line at Discover spoke in his or her accent, looked like the caller and completely understood the caller’s needs.

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3 Ways to Use Pinterest For Marketing Research

by · February 14, 2012

Barely over 1 month into 2012 and folks around the web have been dubbing Pinterest as this year’s social media site to watch. This propelled by the sudden growth in users and talk of how businesses have seen considerable referral traffic from the site. Brands like Whole Foods, Land’s End and Etsy have set up profiles and amassed tens of thousands of followers across their pin boards and profiles. Even our very own Jason Falls has been sharing his thoughts on Pinterest’s marketing potential.

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