Posts tagged as:

Event Coverage

Content Marketing Basics [INFOGRAPHIC]

by · September 18, 2012

With 90% of B2B marketers using content marketing to grow their business today, it would be helpful to examine the variety of content types and understand the best approach for you and your business. Jolina Pettice from TopRank Online Marketing presented some clarity on best practices for today’s B2B marketing and optimization tips for content during Explore in Minneapolis.

This glance and go infographic captures some of the takeaways including the marketing basics of content marketing as part of the Tips-n-Trends Explored where the mind-blowing subject matter presented by some of today’s social media marketing experts shared from the SME’s events are parsed down and passed around.


Stop Selling. Start Helping.

by · September 14, 2012

Need help selling? Content marketing maven and SME bud Jay Baer personifies the solution to a key problem today’s digital marketers face. During his keynote presentation at Explore in Minneapolis, Baer addressed the challenge of today’s digital media world that overflows with terabytes of messages streaming through multiple screens on various technology platforms. How can today’s brands gain a competitive advantage with the millions of messages scrolling, streaming and blasting to the marketplace?

Baer helps marketers with a methodology he sees as the answer. He calls this future of marketing:  YOUlitity. What is YOUtility Marketing and how can it help you market and sell your brand? Here is a glance-and-go infographic that explores Jay’s YOUtility approach and offers tips on how you too can start utility marketing to build loyalty with your brand.


10 Tips to Maximize Event Coverage Via Video

by · July 25, 2012

As companies seek new opportunities to grow the value of event investments, live event reporting is emerging as an expert service that mashes up the virtues sought by traditional PR, SEO and advertising agencies. Video coverage is one way event professionals are promoting and amplifying event content.

Limiting event coverage to a video camera on a tripod that records or streams the event live may not bring the optimal outcome needed to grow the exposure of your event. To maximize the ROI for your next event, you can set the stage for success with live video streaming added to the mix of your live event coverage.