Today I land in Austin, Texas for the Interactive and social media world’s annual Woodstock. South by Southwest is the one conference I would keep on the schedule if my travel budget was cut back to one event simply because of the sheer number of people, parties, learning and opportunity that happens there. Frankly, if I were in the market for a job, I’d just go to SXSW and network like a mad man. (And I’m sure some folks go there not looking for a job and come away with one.)
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.





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