The Social Media Explorer library includes four useful titles by SME authors to help inform your business's marketing. Click through to buy the books in hard copy or electronic versions from Amazon.
No Bullshit Social Media
The All-Business, No-Hype Guide To Social Media Marketing by Jason Falls and Erik Deckers
Called "the best book out there for the small business owner," Jason Falls and Erik Deckers take you through the seven business drivers of social media to use it strategically.
Jason Falls and DJ Waldow show you how to break the "rules" of email marketing and approach email for optimal success establishing your own unique "rules."
A Step by Step Guide to Developing and Assessing Social Media ROI by Nichole Kelly
SME Digital's president Nichole Kelly shares the secrets of our client's success in measuring social media and connecting it to the metrics that matter to businesses.
Explore Portland is this week! And I can’t wait to see everyone. I’ll be in the fine state of Oregon tomorrow evening, visiting Eugene on Wednesday, back to attend the SMC PDX kickoff party on Wednesday night and then Explore Portland Thursday and Friday.
I want you to come! And it would be easy to sit here and write down how awesome the event is going to be and that you don’t want to miss it and so on, but I thought I’d just turn on the camera and tell you instead.
Few people know Scott Stratten, he of @Unmarketing fame and author of a book by that name and the new Book of Business Awesome, has a background in human resources. When you learn that, you typically, do a double take and think, “Wha?” But it’s true.
Scott and I caught up last week to talk about his upcoming keynote at Explore Portland (ticket form below) and wound up diving into a discussion about the feasibility of hiring being critical to your success as a social business and in social media marketing. In short, you can’t force awesome from unawesome employees. So hiring is a step in the process. Jump into the video and hear what Scott has to say:
There is a lot of buzz about social business. Experts are creating models, defining solutions, developing processes and new methodologies like it is a new problem to be solved. Is it a new way to approach an old problem?
Michael Brito, SVP, Social Business at Edelman Digital presented on this topic, Beyond a Buzzword, at Explore in Orange County. He agrees that today’s society is constantly flooded with content. As ordinary people can embrace this new world of communication with no boundaries anyone can grow their own influence to impact businesses and governments. The “multi-screen economy” we currently live in is creating an attention deficit disorder to the digital marketer profession. We need to roll up our sleeves and get serious.
We’re one month to the day away from Explore Portland and boy, have we got two days of awesome in store for the Pacific Northwest. In fact, TODAY was supposed to be the last day for early bird registration, but we’ve added so much awesome to the lineup, I’m extending it until Friday so you can get that last-minute budget approval and get your butt to Portlandia.
Explore Portland is Thursday and Friday, Nov. 15-16 at the Embassy Suites Washington Square in Tigard, just south of Beaverton and a short ride from downtown Portland. (Ticket form below. Nice hotel deal on the main event page as well – The rate expires tomorrow, though, so get it now!)
Portland, Ore., and greater Northwest U.S. peoples! Explore Portland tickets are now on sale! Be one of the first 100 to buy (deadline is Oct. 18) and you get a two-day, action-packed conference of awesome on Thursday and Friday, Nov. 15-16 for just $250! (Regular price of $450 kicks in on Oct. 19, so do not wait!)