“All of you are experts,” was my starting message Wednesday night at the first-ever social media gathering in New Brunswick. My argument was two-fold. First, there were 30 people or so there, which is less than one 20^th of one percent of the population of Fredericton. By walking in the door and expressing the interest, they were the social media leaders in their community. Second? Social media and the understanding of it as a practice or specialty is so young there really aren’t any true “experts” so why not?