Facebook is getting noisy. You’ve noticed it, too. If I’ve had one person mention a lot more sponsored posts and in-stream advertising in the last month, I’ve had 100. It’s frustrating for some users, interesting for marketers and a economic boon to the advertisers using it well.
But let’s not make assumptions about why it’s happening, how people are reacting to it or what it means because assumptions are, almost always, wrong.