Posts tagged as:

facebook advertising

Ads in Social Media: Do they get Enough Bang for their Buck?

by · December 20, 2013

This is a true story.

On assignment for my college newspaper, I stood with the general manager of a minor league baseball team at home plate of an aging stadium. We chatted and gazed across the manicured turf, talking sports and marketing. “I can’t get into NASCAR,” he proclaimed. “Too much advertising.”

He said this, with ads that spanned from foul pole to foul pole, three ads deep, on the outfield fence, standing larger than life before us.


DEBATE: Facebook Is Blackmailing Brands

by · November 26, 2012

In February, Facebook announced to the world that, on average, only 16 percent of a brand’s fans actually see each post. The company then conveniently introduced a way to increase the number: By purchasing sponsored stories and ads. And at that point, the last bastion of reasonable people not skeptical that Facebook was evil, came over to the good side.

Okay, not the last bastion … Mashable and Techcrunch still suck up to the Zuck, but can you blame them? They think journalism is reprinting whatever the Facebook PR folks tell them to be true.


The Irony of Our Facebook Ad Fascination

by · June 15, 2012

Everyone is up in arms about Facebook ads. Sure the social network giant needs to improve its business model, which is mostly driven through advertising dollars, to help investors gain confidence and bring that stock price back up. And yes, there are those in the social space that are concerned about Facebook’s ability to do so and are, thus, watching closely.


What’s The Difference Between Buying Facebook Likes and Twitter Followers?

by · May 31, 2012

Last week I had far more conversations than normal about buying Twitter followers. I don’t know what it was, maybe the stars were out of alignment, but everyone wanted to talk about whether or not you should buy Twitter followers, how you can buy them, and what it means if you do buy them.

Examples: One friend has a client who worked with some hacker to get thousands of new followers. I read a blog post about a PR pro who bought followers, and then had them taken away by Twitter when he admitted it publicly. And then, while I was researching a potential client, I realized that one of their executives had bought most, if not all, of their 37,000 followers.


Brands Focusing Solely On Facebook Are Destined To Lose

by · May 7, 2012

Brands shifting all or most of their digital marketing and social media marketing efforts to Facebook are going to lose and perhaps big. Yes, there are 900 million users there. Yes, the IPO is coming and an influx of cash and becoming a publicly traded company will bring with it many benefits that will strengthen what Facebook is. Yes, Facebook will continue to be an ever-present social utility for years to come.


The Golden Age of Facebook Advertising

by · December 14, 2011

Editor’s Note: The following is a guest post from author and entrepreneur Thomas Meloche.

The Wall Street Journal recently published growing rumors that Facebook may sell stock publicly in 2012. This Initial Public Offering (IPO) may value the Facebook at as much as 100 billion dollars. For Facebook to be this valuable somethings will need to change. Specifically, Facebook will have to make a whole lot more money from advertising.

For those who are already successful Facebook advertisers, the IPO marks the end of the golden age.

For those who have tried Facebook advertising and failed, however, the IPO likely marks the beginning of a new golden age.


The How-To Guide For Facebook Advertising

by · November 8, 2010

Editor’s Note: The following is a guest post from Anthony Piwarun, an interactive strategist and search marketer from Milwaukee, WI.

In February 2004, Facebook launched itself as a unique and innovative way to help college students keep in-touch with their recently graduated counterparts across the country. Seven years later, and now no longer exclusively for college students, this burgeoning website with more than 500 million users has become a full-fledged social networking platform. As Facebook’s popularity, and reach, has grown, so has the likelihood that members from your target audience will be on Facebook.

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