Brands shifting all or most of their digital marketing and social media marketing efforts to Facebook are going to lose and perhaps big. Yes, there are 900 million users there. Yes, the IPO is coming and an influx of cash and becoming a publicly traded company will bring with it many benefits that will strengthen what Facebook is. Yes, Facebook will continue to be an ever-present social utility for years to come.
Editor’s Note: The following is a guest post from author and entrepreneur Thomas Meloche.
The Wall Street Journal recently published growing rumors that Facebook may sell stock publicly in 2012. This Initial Public Offering (IPO) may value the Facebook at as much as 100 billion dollars. For Facebook to be this valuable somethings will need to change. Specifically, Facebook will have to make a whole lot more money from advertising.
For those who are already successful Facebook advertisers, the IPO marks the end of the golden age.
For those who have tried Facebook advertising and failed, however, the IPO likely marks the beginning of a new golden age.