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Survey Reveals 11% Increase in Marketers’ Ability to Measure Social Media ROI

by · May 19, 2014

It will likely come as no surprise that marketers still haven’t figured out social media ROI. Social Media Examiner has released their annual Social Media Marketing Industry Report which is chock full of stats on how marketers are using social media.

Let’s start with ROI since it’s a subject near and dear to my heart.