My social media hippie friends have their collective organic panties in a tofu wad over my recent rants about how brands can’t really be human. Hey? The truth hurts, especially when you’ve been telling your clients the opposite for 8-10 years.
Sorry. They don’t call me an “instigator” for nothing, I guess.
While the recent news that Facebook will allegedly be dialing down organic reach for brand page content certainly inspired my thinking, this goes well beyond Facebook. Think about it in your own life. Would you trust the recommendation of a company to use their product or the recommendation of a person who used the product? Would you trust the company salesperson (who we assume is human) over the product user? Would you trust any of them over a trusted friend?