facebook marketing

Awareness's new Facebook campaign manager helps you pull more user data from fans that opt-in to your Facebook content.

Is bigger really better? Social media marketing is a low barrier-to-entry business and every small to medium business that hires that 20-something for social media, “because they must understand this stuff,” suffers. They rarely know how to...read more

Many companies are rushing to try and jump into social media because they feel tremendous pressure to prevent being left behind. Most of us have moved past the need to make a business case for...read more

This may not be a popular position, or even a right one, but our experience with our own business, and the businesses we do social media marketing for, Facebook for business is completely overrated. Marketers are...read more

Sysomos unveiled a new add-on to its social media monitoring platform, this one a feature called Facebook Page Central. The company is billing it as a Facebook Page Management tool. While a matter of semantics,...read more

Editor’s Note: The following is a guest post from Anthony Piwarun, an interactive strategist and search marketer from Milwaukee, WI. In February 2004, Facebook launched itself as a unique and innovative way to help college...read more