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Facebook

Threads That Entangle Your Crisis Communications

by Ike Pigott · April 19, 2013

Facebook is rolling out its Threaded Comments for brand pages, and on the surface it seems to be a great tool for engagement.

However, not everything that is good for the one makes sense for the many.

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4 comments

Power 100: Top Banks and Credit Unions Using Social Media

by Nichole Kelly · April 8, 2013

Social Media Explorer is proud to announce our partnership with The Financial Brand to release the Retail Banking Power 100, a list of the top 100 banks and the top 100 credit unions on Facebook, Twitter and YouTube. This list is a joint effort to celebrate those who are doing amazing things in social media. We worked with Jeffry Pilcher, Editor of The Financial Brand to start the conversation of which banks and credit unions are crushing it on social media channels. To accomplish this we used readily available data to compile the initial list in an effort to create an objective view of where banks stand. We did add a little bit of subjectivity by weighting the number of points assigned for each category of data.

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6 comments

In Praise of Vanity Metrics

by Doug Kessler · April 4, 2013

In a recent Velocity Content Marketing Hangout, Joe Chernov said something interesting. In fact, he said very little that wasn’t interesting. But this one made me raise an eyebrow that took a while to come back down.

Joe said, “Don’t knock vanity metrics. Sometimes they’re all you’ve got.” (or something like that).

I had just been writing a spoof post that put all vanity metrics into one big infographic hierarchy (provisional title: ‘Ego Candy’). But Joe’s little side remark made me press pause on that one and write this one instead.

Because, of course, he’s right (it’s annoying how right Joe tends to be).

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5 comments

Facebook Saturation

by Jason Falls · March 4, 2013

Facebook is getting noisy. You’ve noticed it, too. If I’ve had one person mention a lot more sponsored posts and in-stream advertising in the last month, I’ve had 100. It’s frustrating for some users, interesting for marketers and a economic boon to the advertisers using it well.

But let’s not make assumptions about why it’s happening, how people are reacting to it or what it means because assumptions are, almost always, wrong.

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17 comments

The Reality of Facebook Graph Search [CARTOON]

by Mark Anderson · February 22, 2013

With the announcement of Graph Search, Facebook’s answer to Google’s search engine, privacy concerns are once more in the forefront of the minds of many users.  While no new personal information is being provided to the general public, Graph Search has made it exponentially easier for that information to be accessed.  Graph Search will enable people to tap into your timeline, check-ins, likes, employment and education history, and other personal information with a simple query.

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2 comments

Only You Can Prevent Social Media Fires

by Jason Spooner · February 14, 2013

It’s not every week that we have the opportunity to watch two separate social media disasters unfold in real-time. After last week’s Applebee’s social media catastrophe that followed the firing of Chelsea Welch (who was let go after posting a photo of a stiffed tip on Reddit), many of us thought that it’d be a bit of time before we would see another brand get dragged into the social media spotlight for letting go of an employee. Boy, were we wrong.

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20 comments

Only Birdbrains Bet $4,000,000 on the Super Bowl

by Barry Feldman · January 27, 2013

It’s the Super Bowl—at the Superdome.

Super bros John and Jim Harbaugh lead their teams into the battle by the bayou. Everything’s supersized: the anticipation, the audience, the ticket prices, the parties, the halftime show, and the media coverage.

Of course, the enormity of the game dwarfs any other one-day clash in all of sports. And then there’s that other super showdown, the mega-million dollar mêlée where the titans of television advertising dig deep into their imaginations and deeper still into their piggy banks to vie for, uh… um…

Sales? Brand awareness? Laughs? Press?

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2 comments

Social Media Transparency [Infographic]

by Mark Smiciklas · January 23, 2013

The idea of business transparency is not a new one but social media dynamics may be forcing organizations to take another look at how openly they communicate with their audiences.

Mass adoption of social tools and technology have created an information democracy. Stakeholders are beginning to expect open access to relevant content and the ability to participate in dialogue that will help them satisfy their information needs. All this for the purpose of building trust in a product, service or organization.

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15 comments

What Facebook’s Graph Search Means For Marketers

by Jason Falls · January 16, 2013

Facebook announced Tuesday it will be slowly rolling out Graph Search, a handy search mechanism to help you find more relevant information from your social graph on Facebook. So instead of going to Google and searching for a Chinese restaurant in Louisville, you could go to Facebook and search for a Chinese restaurant in Louisville my friends recommend.

Google presents you with prioritized results based on its determination of relevance. These factors include website traffic, inbound links, recentness of page and so on.  While Google’s social search features sometimes appear and give you additional information like whether or not someone in your social network has given a particular result a +1 on Google+, for many social search features have not proved useful or even present.

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