Posts tagged as:

Facebook

Why Candy Is Crushing Your Social Marketing

by · August 6, 2014

I admit it: I play Candy Crush Saga. For some reason, this admission is harder to make public than my last. But now, it’s out there. Since embracing my love of the five-minute game breaks that CCS provides me, I have spent a good deal of time wondering why it has become my go-to distraction. And if you want your fans/followers to pay attention to you and your brand, you should ponder this, as well.

Now, you might be a CCS player or you might be someone who’s super annoyed at your friends asking you join in (don’t worry, I won’t), but either way, there is no denying that King is doing something right. And that means that those of us involved in Social Media Marketing can learn a thing or two (unless you already have over 71,000,000 Facebook fans). Sure, it’s unfair on some level to compare your brand and your Social efforts to a simple game, but is it really? During the sporadic times of the day when I need a 5-minute break, ask yourself where you want me to turn my attention: CCS or your Facebook Page? If it’s the latter, then you need to do some work.

12 comments

There Is No Reason To Like A Facebook Page

by · July 23, 2014

Full disclosure: I “like” 256 brand pages on Facebook. Further disclosure: I actually don’t like how the majority of those 256 Pages are using Facebook. A cursory glance shows that many of these Pages haven’t posted a thing in several months, and many, many more haven’t posted an interesting thing in a much longer than that. So why am I participating in such massive apathy and fraud? Why am I acting like I care when I really don’t? Why am I doing a disservice to so many Social managers and brands? Indifference and laziness, mostly. But today, I quit, and I’m calling you to the carpet, too.

16 comments

Facebook Doesn’t Suck, Your Strategy And Attitude Does

by · April 16, 2014

Fellow marketers, quit crying about your organic reach suffering from Facebook’s ever-evolving (and predicted) shift to the pay-for-play sandbox. We all know Facebook is a public company with a fiduciary responsibility to earn profits. Boo hoo! We also know advertising costs are rising while organic results are falling.

We saw this day coming. But the fact is, advertising by promoting a post from your brand’s page remains reasonably priced. It’s very targeted, and it’s easy to set up. Don’t believe me? Spend $47 anywhere else to advertise and tell me if, for 65 cents a click, you reach nearly 15,000 targeted people as I did this past week for one of my clients. That’s an absurd return – OK, not absurd– but it’s pretty damn good for less than $50.

15 comments

The Great Facebook Swindle And What To Do About It

by · March 24, 2014

As if we didn’t expect this would one day happen, Facebook is apparently about to blackmail brands even more so than they have to date, ratcheting down organic exposure of brand page content to 1-2% at best. Valleywag reported it last week based on an anonymous and internal source with Facebook marketing. It has since been reported by the likes of Time and others.

Ogilvy & Mather has even tested and found that organic brand page content on Facebook was exposed to about 12 percent of those that “Like” the brand in October. That number dropped to six percent by February. Facebook is basically eliminating the chance your brand’s content will be seen by your Facebook fans. Unless, of course, you pay to have it exposed.

99 comments

Three steps to nailing channel strategy

by · March 6, 2014

Last week we had a great conversation about social media marketing being at risk because we are not yet nailing the content and listening side of the equation. I completely skipped channel relevance because I feel it is a bigger challenge. Having a strong channel strategy scares a lot of marketers because they know in their hearts that a solid approach to channels take more time and energy than they may be ready to commit.

I am here to tell you that these thoughts are partly true and partly false. You see, the mistake I think marketers make in channel strategy is a three-part problem. One, the belief that one status update fits all. Second, that all channels are created and function equally. And finally, that you have to be on ALL of them. Let’s break it down a bit.

3 comments

5 Ways to Increase Your Brand’s Exposure on Social Media

by · February 28, 2014

Because of social media, you have more options for your marketing budget than ever before. This is a double-edged sword, however; while this plethora of choices gives you more opportunities to connect with your existing clients and draw in new business, it can also be difficult to prioritize your time and money.

However, no matter what strategy you ultimately choose, there are five things that should definitely be in the conversation.

23 comments

Employee Satisfaction and Evangelism With Social Media

by · February 26, 2014

It is a well-documented fact that a happy employee is a productive employee. Since our economy shifted from being industrial to service-oriented, keeping your work force happy in the office has become an important aspect of company culture. Numerous studies have been conducted on the subject of increasing employee satisfaction as a function of a more favorable company culture. Moreover, most experts agree that a positive company culture encourages employees to think of the company as part of their identity.

12 comments

Has Social Media Changed Television?

by · January 31, 2014

Originally, analysts predicted that the rise in Internet usage would decrease the amount of time people spent watching TV. However, Eggo Müller says that this didn’t turn out to be the case. The Internet and social media have actually enhanced TV viewing in many ways without negatively affecting its popularity as a pastime.

Take a look at some of the ways TV has changed because of social media and the Internet.

13 comments

How Social Media Makes Navigating New York a Walk in the Park

by · December 18, 2013

New York City is a sprawling metropolis filled with countless things to do and places to see. In the city that never sleeps, 8.3 million people are holding art shows, dining out, attending concerts, and doing chores at all hours of the day. How can you keep up with so many things happening 24/7?

Whether you’re a native or just stopping by to see the sights, these five social media-powered apps can help you navigate The Big Apple.

1 comment