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Facebook

In Social Media, The Fine Line Between Nimble And Fickle

by Ilana Rabinowitz · February 9, 2012

A study by The Center For Marketing Research declared, “blogging declines as new media rules.” Based on results of a survey sent to the Inc 500, the article states, “there is clearly a shift in how these nimble companies are communicating.”

If it is true that blogging is on the decline, then I’d say these companies are more fickle than nimble. Throwing over — or not starting a blog because it’s easier to use Facebook, Twitter or Pinterest is short-sighted and risky. A blog may be an “old” form of social media but it has five benefits that the newer platforms can’t touch.

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Double Down on Facebook Marketing

by Eric Brown · January 31, 2012

I have been thinking about the value of Facebook fans lately, and how they stack up against other types of online and digital marketing payoffs. The problem with getting to an answer to the value of a fan, and what many small business owners face when trying to sort out what square to place their marketing dollars on, is the array of mismatched direction.

Small businesses aren’t very good at increasing their Facebook fan base. So even though they may be following all of the “rules of the Facebook road,” they aren’t seeing much if any return on their effort.

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Employees on Social Networks: To Be or Not To Be…

by Jason Falls · January 27, 2012

Editor’s Note: This is a guest post written by Ann Davlin who works at MotoCMS – an advanced Flash CMS and Flash templates provider.

It’s not a secret that many recruiters and business owners use social networking sites to screen prospective employees. According to the survey of 300 hiring professionals conducted by Reppler the most popular online resources for time wasting are Facebook (76%), Twitter (53%) and Linkedin (48%). It probably means that the whole (online and offline) business world considers it necessary to take social networks activity into account and use it for corporate objectives. But there are not so many employers who enable their employees to use these social networks at the working time if they are not engaged in corporate social accounts maintenance: In 2009 Robert Half Technology proclaimed that:

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How to Share Content More Efficiently by Integrating Google Reader and Buffer

by Mark Smiciklas · January 19, 2012

One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.

Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition. The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better. If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.

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7 Ways Marketing HAS Changed (And It’s Not Just The Tools)

by Ilana Rabinowitz · December 22, 2011

I keep hearing about how the rules of marketing haven’t changed —- we’re just using new tools.  I think that’s hogwash. Marketing has changed in profound ways.

First of all, it’s no small matter that the tools have changed.  When we started using the phone instead of the letter, or mobile phone instead of the land line, our lives changed in significant ways.  New communication tools have meant lost industries and jobs as well as new opportunities. The same is and will be true in marketing so we should not deny the major changes that face us.

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The Golden Age of Facebook Advertising

by Jason Falls · December 14, 2011

Editor’s Note: The following is a guest post from author and entrepreneur Thomas Meloche.

The Wall Street Journal recently published growing rumors that Facebook may sell stock publicly in 2012. This Initial Public Offering (IPO) may value the Facebook at as much as 100 billion dollars. For Facebook to be this valuable somethings will need to change. Specifically, Facebook will have to make a whole lot more money from advertising.

For those who are already successful Facebook advertisers, the IPO marks the end of the golden age.

For those who have tried Facebook advertising and failed, however, the IPO likely marks the beginning of a new golden age.

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A Business Can’t Be Social

by Ilana Rabinowitz · December 1, 2011

A business is a legal entity.  Only the individual people within the business can engage in social media. That’s why, several weeks ago, I wrote about the major shift in thinking and behavior needed for a business to be successful in social media.

I’d like to take a deeper look into one of those areas: hiring and training everyone in the organization in the age of social media.

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Black Friday? Try Blank Friday

by Ike Pigott · November 25, 2011

No doubt you’re either in the Black Friday shopping scrums, or smugly congratulating yourself for dodging the melee. (Or maybe, like me, you’re watching the kids while a significant other is tossing elbows in an attempt to get one of the five loss-leader gadgets meant to lure shoppers…)

From an online marketing perspective, however, I’m more interested in Blank Friday.

That’s the day Facebook made a big shift that changed our search volume:

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