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Facebook

Google Buzz Is Not A Facebook Killer

February 11, 2010 · Comments

Yesterday was a whirlwind of reactions, mostly overreactions, to Google’s latest concoction, Google Buzz. I posted a quick video tour to help people know how to get started before spending the day busy with client meetings. When I was finally able to catch up to the blog posts, Twitter pronouncements and, yes, the Buzz itself, I needed a couple of hours to soak in all the information and do a gut-check to make sure I was the only sane person left.

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Twitter Insights From A Facebook Crowd

December 15, 2009

I’ve been spending some time watching my Facebook friends and their use of the tool. No, I’m not stalking. I’m convinced there’s a vast difference in how most people use social networking sites and how those inside the social media bubble do. For instance, I’ve noticed when I post Facebook status updates, which I refuse [...]

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Facebook Tagging For Business

September 28, 2009

A few weeks ago, Facebook unveiled the ability to tag, or electronically connect, friends and other Facebook users in your status updates, notes and such using the “@” sign before their name. As you start typing the name, the list of friends comes up, just like they would if you were addressing an email to [...]

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How Social Media Influences

July 10, 2009

OK, I admit, social media has influenced me. I can’t recall the last time I purchased something because of an advertisement I’ve seen or heard. Every decision seems to be influenced by conversations I’ve had or overheard from social media channels.
Think about how social media has influenced you. What was your last purchase? How about [...]

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What Social Media Isn’t

June 12, 2009

Social media is everywhere and for a lot of businesses they approach it likes it’s the magic wand that’s going to be the savior to their business. When you begin to talk to them, usually the conversation starts like this. “Can you help us with that Twitter thing and that Facebook thing, not to mention [...]

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My Social Media ToolBox: Seesmic Desktop

May 14, 2009

If you’re active on Twitter, you need to check out Seesmic Desktop. Over the past few weeks, I’ve been experimenting with my Twitter desktop applications. I will admit from the start that I have been a huge fan of Tweetdeck from just about their beginning, but I always check out the latest apps to see [...]

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The National Hockey League Creates Buzz!

April 17, 2009

If you’re a hockey fan then this is your favorite time of the year. The season for you starts at the draft, works it’s way through training camp, peaks at the trading deadline, and then races to the start of the playoffs.
As a hockey fan, I’ve become intrigued by the marketing approach of the National [...]

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Persistence: The Key to Social Media Strategy

April 3, 2009

“After deciding on a course of action, stick to it. This gives your plan the strength of consistency of action.” Gerald Michaelson – Sun Tzu for Success
In my recent post, “How to Embrace the Process of Social Media” I communicated my ideas, “that the implementation of a social media strategy is a process more then [...]

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How to Embrace the Process of Social Media

March 27, 2009

Creating “buzz” around your product, business or event is the demand from clients to all social media marketing strategists. The common question is, can you take or produce a piece of content and make it go viral?” Can you wave your social media marketing wand and make everyone want to read it? Can you also [...]

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How Could Social Media Save Your Favorite Brand?

March 6, 2009

With the current economic crisis, it’s becoming very common to hear of large corporations who can no longer generate revenue to meet payroll and pay their vendors. Corporations that have generated billions of dollars as well as held large market shares are now fighting to stay alive. The question that dominates many conversations is, “who’s [...]

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Job Searching With Social Media

February 26, 2009

Thursday morning, I had the honor of appearing on the WHAS-TV morning show here in Louisville to join Andy Treinen and Rachel Platt to talk about how social networking and social media can help people find and better position themselves for jobs in a difficult economy. It’s exciting to see the local media getting interested [...]

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