Social Media Explorer is proud to announce our partnership with The Financial Brand to release the Retail Banking Power 100, a list of the top 100 banks and the top 100 credit unions on Facebook, Twitter and YouTube. This list is a joint effort to celebrate those who are doing amazing things in social media. We worked with Jeffry Pilcher, Editor of The Financial Brand to start the conversation of which banks and credit unions are crushing it on social media channels. To accomplish this we used readily available data to compile the initial list in an effort to create an objective view of where banks stand. We did add a little bit of subjectivity by weighting the number of points assigned for each category of data.




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Threads That Entangle Your Crisis Communications
by Ike Pigott · April 19, 2013
Facebook is rolling out its Threaded Comments for brand pages, and on the surface it seems to be a great tool for engagement.
However, not everything that is good for the one makes sense for the many.