Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.
Social media may be the new shiny communications tool that’s all the rage with the cool cats now, but truthfully, very little about it is really new.
[flickr style="float: left"]photo:1400492924[/flickr]For example, the idea that a person can be a medium.
No, not that kind of medium.
Remember the axiom “Don’t shoot the messenger� It exists as an old saying because before the web, before mobile phones, television, radio, the telephone, and the telegraph, the job of transmitting communications across long distances was handled by people.
As obvious as this may sound, it still needs to be said: “Social media is people.â€
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Overcoming The Corporate Fear Of Blogging
by Jason Falls · January 16, 2008
An executive of an organization looked me dead in the eye recently and said, “I am not comfortable with what people are saying about my product on the Internet. How do I stop them?”