Posts tagged as:

Ford

Ford One-Ups Itself With Global Focus Launch

by · September 30, 2010

Ford Motor Company is arguably one of the most successful companies on the planet in terms of using social media marketing successfully. Like them or not, they listen, they react, they engage and they inspire with their efforts. And yeah, social media lead Scott Monty and I are friends, but that doesn’t mean I play favorites. Scott would probably tell you I pick on him more than pat him on the back.

12 comments

New Version Of Social Media Release Lacks Essentials

by · January 22, 2008

Digital Snippets splash imageThe evolution of the social media release took another step this week with the unveiling of the Social Media Group’s Digital Snippets. The template (click here for the PDF) differs from the Todd Defren and Shift Communications’ industry standard in several ways, mostly in providing a basic content menu of items for the online user instead of the narrative, digital resource hybrid from Shift’s.

See their application of it with Ford Motor Company here.

The new version is being talked about by industry thought leaders like Geoff Livingston and Paul Gillin, among others, but no one seems to notice the void in what I’ve always considered one of the essential elements of the SMR: embracing context.

23 comments