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Forrester Research

Apparently, It Was All About The Conversation

January 20, 2010 · Comments

Forrester Research’s Social Technographics Ladder has been the cornerstone of many social media marketing efforts constructed in the last few years. The inactives-to-creators rating of how people use social media essentially shows that most people are either inactive or watch the social web; a few join networks; some collect content; a few (about the same number who join) play critic, commenting on other’s works; and a small number actually create content.

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Where Interactive Marketing Dollars Are Going

November 13, 2009

Forrester Research has released a new report forecasting interactive marketing spend in the U.S. for the next five years. The report, authored by Shar VanBoskirk, is available in its entirety on the Forrester Research website.
The report details how certain industries currently spend, and projects how they will spend, on interactive marketing. It also offers some [...]

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Reading Through The Statistics On Social Media

September 4, 2009

With the world’s rush to quantify and understand more about social media, social networking and the like, more companies are diving in to research in the social space. Forrester Research isn’t the only one, though their recent Broad Reach of Social Technologies from Sean Corcoran provided confirmation, if anything else, that more people are using [...]

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The Future Of The Social Web According To Forrester, Owyang

May 5, 2009

The ever-present and seemingly omniscient Jeremiah Owyang has authored another report from Forrester well worth reading. “The Future of the Social Web,” was released to Forrester clients on April 27. You can purchase the report or become a client on their website.
Owyang, along with editors and co-authors Josh Bernoff, Cynthia Pflaum and Emily Bowen, essentially [...]

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SXSW Sunday

March 9, 2008

The problem with conferences like South by Southwest (SXSW) is that you need 36 hours in a day. When Shawn Morton, Richard McInnis and I got on the elevator last night with Robert Scoble and Rocky Barbanica, Smorty very eloquently pointed out we needed to account for daylight savings time and spring forward. You could [...]

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