Foursquare

Aaron Strout answers questions about the future of location-based marketing and how businesses can leverage it.

Foursquare may have lost its relevancy among social/tech early adopters, which could signal slower growth for the location-based checkin service.

Since its inception a few years ago, Foursquare has been growing at a steady clip and brands like Starbucks, The History Channel, CNN, Walgreens and many others have been experimenting with the platform. They boast about...read more

Last week my friend Pam Lewis checked in to the Las Vegas restaurant Spago on Foursquare. Pam is a wonderful blogger, a lover of all things fashion, and a busy mom of two who, like...read more

Using social media to enhance or prepare for a social media event might seem like a no-brainer, but many conference goers get so excited about the “going,” they fail to make the preparations that can...read more

Businesses are clamoring to hear the magic words that will let them know what to do in the social space. And those magic words are as familiar in everyday speech as they are absent in...read more