Of the dozens or so different business structures out there, few have more challenges when it comes to social media than the franchisor-franchisee relationship. Gavin Baker, the director of social media at Ruby Tuesday, sat down with us recently to talk about the national restaurant chain’s social media efforts and challenges therein.
Ruby Tuesday And Social Media For The Franchisor from Jason Falls on Vimeo.
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.




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