Posts tagged as:

future of advertising

Is Content Marketing The New Advertising?

by · November 9, 2010

As a business owner who was typically on the buying end of advertising and marketing, but now on the selling end, it is pretty fascinating to watch what is occurring in Social Media Land. A couple of encounters this week that continue to resonate that the winds of Advertising and Marketing continue to change.

The Winds Have Shifted

It sure seems like the average small ad agency guys are scrambling. This post isn’t about agency bashing, although I am not much of a fan, nor is it about traditional marketing and advertising going away, because it isn’t. This post is about numbers.

29 comments

Sam Bradley: Don’t Lose Faith In Advertising

by · January 14, 2009

EDITOR’S NOTE: Today’s post is a guest post from Sam Bradley, assistant professor of advertising in the College of Mass Communications at Texas Tech. It was inspired by a comment Bradley left on a previous post at Social Media Explorer, expanded upon by Bradley at my request and now offered here for your reading. Bradley is an expert in the field of cognitive recognition as it relates to media messages. He blogs at Communication & Cognition, is active on Twitter and, frankly, is a lot smarter than most of us.

9 comments

Is The Future Of Advertising Public Relations?

by · December 22, 2008

Jason Falls

By Jason Falls

I recently arranged for a group of bloggers in a certain industry to receive some exclusivity in advance notice of a new product. There was no stipulation from my client that they write about the product, though we anticipated they would given some of the first, hands-on exposure to it. All of them wrote about it and most in favorable fashion. The new product is off to a good start and I’m happy that some good, new-fashioned public relations helped.

371 comments