future of advertising

EDITOR’S NOTE: Today’s post is a guest post from Sam Bradley, assistant professor of advertising in the College of Mass Communications at Texas Tech. It was inspired by a comment Bradley left on a previous post at Social Media Explorer, expanded upon by Bradley at my request and now offered here for your reading. Bradley is an expert in the field of cognitive recognition as it relates to media messages. He blogs at Communication & Cognition, is active on Twitter and, frankly, is a lot smarter than most of us.

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