future of branded content conference

Jason Falls

We’ve been screaming, “Content is King!” for years now. Brands still aren’t listening. Their idea of content is an interactive game or a Facebook app. As a social media thinker, but one that has the advantage of talking to brands as the head of an interactive department and, for lack of a better term, chief internet marketing strategist, I’ve now developed several content-centric approaches for either clients or prospective clients. The ones that don’t use the economy as an excuse not to spend the money for development respond with a deer-in-headlights glaze.

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